FEELINGRAN JEWELRY

Brand Identity

Feelingran is a family business that specializes in making jewelry using the filigree technique. A few years ago, my father learned this technique when I sent him a filigree course as a joke, but fortunately, he became genuinely interested and accepted the challenge. He mixed traditional filigree shapes with new and modern twists, creating unique pieces for which I decided to write a thesis titled "Corporate identity of my own company" under the supervision of Professor Matej Koren.

When implementing the logo on various printed materials, business cards, and posters, we decided to use different combinations of the symbol, Feelingran text, and portrait photographs that I took specifically for this purpose. The photographs were taken in my home studio, with the main aim of presenting the jewelry in two different lights - one more modern and mysterious, the other more elegant and delicate.